ASRM: brand and website

Client

Dental Association of the Republic of Moldova

Industry

Professional association, dentistry

Project type

Web platform with member accounts

Platform

WordPress

Year

2026

Live site

asrm.md ↗

ASRM brings together the dentists of the Republic of Moldova and organizes conferences, congresses and continuing education programmes. The association also publishes a professional journal with articles, research and protocols written by specialists, for specialists.

Information about events, the journal and membership had to be easy to find, and some resources had to stay available to members only. The platform needed to show the authority of a national association while staying simple for doctors browsing on their phone between patients.

I organized the website around four things a doctor looks for: who the association is, what it publishes, which events are coming up and how to become a member. The home page presents them in that order, each with a link to the full section, and the “Become an ASRM member” button appears right in the first section.

• First section with the association's mission and the “Become an ASRM member” button
• An “About us” page with the association's mission and activity
• Journal section with the archive of published issues
• Events section: conferences, congresses and dedicated conferences, noting when attendance requires membership
• Member login and registration request
• Photo gallery from events
• Contact page with a form (first name, last name, phone, message) and the office address in Chișinău
• Layout adapted for phone, tablet and desktop

1. Analysis — I started from the types of visitors: members, event attendees and doctors who want to learn about the association.
2. Information architecture — I set the menu (About us, Journal, Events, Gallery, Contacts) and what each visitor sees, member or not.
3. UX/UI design — I created the interface: clear typography, calm colours suited to the medical field and images that show the profession.
4. Development — I built the website on WordPress, so the association's team can add events, journal issues and photos themselves.
5. Testing and launch — I checked the pages on phone, tablet and desktop before publishing on asrm.md.

ASRM now has a single place to present its activity, journal and events, where doctors can request membership registration. The content is updated from the admin panel, without a developer.

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